My Design Process

  

Thoughtful, transparent, and designed to last.


  • I begin by immersing myself in trend research, with a sharp focus on sorting through fleeting fads to identify the design directions that will truly last. I draw from runways, street style, retail shifts, and cultural moments to build a foundation rooted in longevity, not hype.

  • With trend insights in hand, I craft a clear creative vision and cohesive product line. This includes storyboarding, color palette development, and line planning based on market gaps, customer insights, and emotional storytelling. I prioritize balance, clarity, and cohesion from day one.

  • Materials and vendors set the tone. I source recycled, certified, and conscious textiles and trims, building in sustainability from the start. Whether it’s fabric fairs, regional mills, or trusted vendors, I approach sourcing with quality, ethics, and aesthetics all in mind, always with an eye toward minimizing impact. I also vet vendors for certifications and traceability to ensure alignment with both environmental and social responsibility standards.

  • I sketch digitally in Procreate and Illustrator, refining silhouettes with design, function, and fit in mind. My process is tight and intentional. I design modularly, with cohesion and purpose across styles, so each piece works hard in the collection and in the wearer’s wardrobe.

  • Every design is translated into a clear, production-ready tech pack. I build these documents in Excel with a focus on lifecycle use, from concept through final approvals. My tech packs reduce back-and-forth, support inclusive sizing, and guide manufacturers with precise, thoughtful detail. Saving time a money in tight fashion calendars.

  • I manage the handoff to vendors closely, coordinating materials, specs, and timelines to ensure samples align with both design and sustainability goals. Whether local or global, I work directly with factory teams to reduce waste, streamline revisions, and keep sampling purposeful and minimal.

  • Fit is where form meets function. I lead or support fittings with clear comments, tracking changes across rounds, and working collaboratively with teams to refine each piece without compromising design or comfort.

  • Once samples are aligned with both vision and execution, I support the full approval process, from PPS to SMS. My goal is to move into production with clarity, confidence, and as few surprises as possible.

  • Throughout every phase, I bring intention, transparency, and adaptability. I treat every project as a partnership, communicating clearly and consistently while holding space for creative flexibility, technical accuracy, and care for the final product. This is all about creating the best product for you, collaboration is key!

Every piece I design starts with a story, rooted in intention, shaped by emotion, and refined through a sustainability lens. My process is collaborative and conscious, honoring people, planet, and the lasting impact of great design.

Mood, Market Research, and CADs

Detailed Techpack

Photoshoot samples

Another Design Direction Example…